Influencer, the new magic word in Digital Marketing, and especially in the retail/lifestyle industries. If until recently, many brands did not have a clear idea on their Social Media Strategy, now they are talking about Influencer Strategy and outsourcing Influencer Marketing. Continue reading
Spain’s restaurants have been relatively slow in adapting to a digital world compared to the counterparts in the Western world, mainly due to its family ownership and traditional values. However, the presence of Spanish restaurants in the main social media channels now accounts to nearly 90%. Continue reading →
Just five months after its launch, Instagram stories has more than 150 million daily active users. In order to understand how important this number is, bear in mind that its direct competitor, Snapchat, took 5 years to reach a similar number.
These numbers have quickly caught the attention of brands who want to reach a wider audience. In the beginning, they published their own Instagram stories and users could choose whether to view them or not. Continue reading →
With all of the technological, social, and economical advances in the world, it seems as though being born a part of the Generation Y, or the millennial group, is considered to be a privilege to be apart of today. Being born in 1995, I have as many opportunities that I can dream of; transportation, traveling, and speaking with friends and family millions and millions of miles apart can all be done with only a click of a button. Virtually anyone can speak their voices to the world around them, and millennials are taking advantage of this concept. Through some of the most prominent social media platforms today like Facebook, Instagram, Tumblr, and Snapchat, we are expressing our decisions and opinions without questions. Continue reading →
Social Customer Service is a pending topic for most Spanish companies. The time has come for the brands to seriously consider this aspect given the many examples of decrease in loyalty due to the lack of such service. Here is an infographic analyzing the situation in Spain. Continue reading →
After a week in Lisbon at Web Summit 2016 and a week of flu, the time has come for me to rate the event and measure the pros and cons and the likelihood of attending again next year. I had the chance to catch up with a number of contacts from different industries, company sizes and countries and this feedback will also be taken into consideration. Continue reading →
Social media management tools are now key component of any digital marketing department of a business or an agency. There is a wide variety of social media management tools available on the market and choosing the right one is not always very easy. I have been working with a few and also tested and abandoned others for a number of reasons. They were lacking functionalities I needed or did have very cool features but I thought their pricing is unreasonable for a small business. I am a confessed fan of Hootsuite that I have been using for years now, but some B2B related projects made me consider an alternative. Continue reading →
We have been waiting for Facebook Ads to become available on mobile phones for quite some time. Not being able to check the status of a campaign or its performance on the go has been bothering social media marketers. Especially when it comes to traveling for business during an important campaign. Accessing Facebook Ads on mobile allows you to inform your team on changes in the visuals, pause of bad performing sets of ads or optimization of the existing ones. So welcome to our smartphones, Facebook Ads!
Let’s see what Facebook Ads for mobile offers.