Influencer, the new magic word in Digital Marketing, and especially in the retail/lifestyle industries. If until recently, many brands did not have a clear idea on their Social Media Strategy, now they are talking about Influencer Strategy and outsourcing Influencer Marketing. Continue reading
Just five months after its launch, Instagram stories has more than 150 million daily active users. In order to understand how important this number is, bear in mind that its direct competitor, Snapchat, took 5 years to reach a similar number.
These numbers have quickly caught the attention of brands who want to reach a wider audience. In the beginning, they published their own Instagram stories and users could choose whether to view them or not. Continue reading →
With all of the technological, social, and economical advances in the world, it seems as though being born a part of the Generation Y, or the millennial group, is considered to be a privilege to be apart of today. Being born in 1995, I have as many opportunities that I can dream of; transportation, traveling, and speaking with friends and family millions and millions of miles apart can all be done with only a click of a button. Virtually anyone can speak their voices to the world around them, and millennials are taking advantage of this concept. Through some of the most prominent social media platforms today like Facebook, Instagram, Tumblr, and Snapchat, we are expressing our decisions and opinions without questions. Continue reading →
Social Customer Service is a pending topic for most Spanish companies. The time has come for the brands to seriously consider this aspect given the many examples of decrease in loyalty due to the lack of such service. Here is an infographic analyzing the situation in Spain. Continue reading →
Social media management tools are now key component of any digital marketing department of a business or an agency. There is a wide variety of social media management tools available on the market and choosing the right one is not always very easy. I have been working with a few and also tested and abandoned others for a number of reasons. They were lacking functionalities I needed or did have very cool features but I thought their pricing is unreasonable for a small business. I am a confessed fan of Hootsuite that I have been using for years now, but some B2B related projects made me consider an alternative. Continue reading →