Spain’s restaurants have been relatively slow in adapting to a digital world compared to the counterparts in the Western world, mainly due to its family ownership and traditional values. However, the presence of Spanish restaurants in the main social media channels now accounts to nearly 90%. Continue reading
Just five months after its launch, Instagram stories has more than 150 million daily active users. In order to understand how important this number is, bear in mind that its direct competitor, Snapchat, took 5 years to reach a similar number.
These numbers have quickly caught the attention of brands who want to reach a wider audience. In the beginning, they published their own Instagram stories and users could choose whether to view them or not. Continue reading →