![Social Media Management Tools for B2C and B2B [Infographic]](http://sociaw.com/wp-content/uploads/2016/07/Screen-Shot-2014-07-09-at-18.16.52-1.png)
Social media management tools are now key component of any digital marketing department of a business or an agency. There is a wide variety of social media management tools available on the market and choosing the right one is not always very easy. I have been working with a few and also tested and abandoned others for a number of reasons. They were lacking functionalities I needed or did have very cool features but I thought their pricing is unreasonable for a small business. I am a confessed fan of Hootsuite that I have been using for years now, but some B2B related projects made me consider an alternative. Continue reading
We have been waiting for Facebook Ads to become available on mobile phones for quite some time. Not being able to check the status of a campaign or its performance on the go has been bothering social media marketers. Especially when it comes to traveling for business during an important campaign. Accessing Facebook Ads on mobile allows you to inform your team on changes in the visuals, pause of bad performing sets of ads or optimization of the existing ones. So welcome to our smartphones, Facebook Ads!